The Ministry of Tourism, Government of India has won the First Prize in the category of TV Cinema Spot at the prestigious international Golden City Gate Tourism Awards 2019. The awards were received by Shri Yogendra Tripathi, Secretary, Tourism on 08th March 2019 at ITB, Berlin that was held from the 6th to 10th March 2019.
Following promotional films / television commercials produced by the Ministry as part of its Incredible India 2.0 Campaign received the awards:
1. Yogi of the Racetrack
2. The Reincarnation of Mr. and Mrs. Jones
3. Sanctuary in Paris
4. Maharani of Manhattan; and
5. The Masala Master Chef
The Golden City Gate Tourism Multi-media Awards are given annually in various categories related to the Tourism and Hospitality sectors. The ‘Golden City Gate’ is a creative multi-media international competition for countries, cities, regions and hotels. The entries received for the awards are judged by an international jury comprising film and tourism experts. The annual award ceremony takes place at ITB Berlin, one of the leading tourism trade show in the world.
The Ministry of Tourism had launched the Incredible India 2.0 Campaign in September 2017. The 2.0 Campaign marks a shift from generic promotions across the world to market specific promotional plans and content creation. Rather than marketing the same product across the board differnt advertisements according to different markets has been designed keeping in mind the demend from the particular market for example for the German market India is being promoted as a wellness destination while for the US it is promoted as luxury destination and so on.
The Television, youtube Commercials on Yoga, Wellness, Wildlife, Luxury and Cuisine have been very well received the world over, registering about 155 million views on social media. The commercials have been produced in English with voice overs in 9 international languages, viz. German, French, Spanish, Italian, Russian, Chinese, Japanese, Korean and Arabic.